The Precious Jewellery Startup Taylor&Hart Receives £3.6 M Funding for International Expansion

The Precious Jewellery Startup Taylor&Hart Receives £3.6 M Funding for International Expansion

Taylor&Hart, the London-based premium e-jeweller with Bulgarian co-founder, received £3.6 M in a series A investment from the Bulgarian VC fund LauncHub, the UK-based VC Active Partners, and the private investor and ex-managing director of Asprey and Smythson, Paddy Byng. The investors will receive 35% of the company. With the funding, Taylor&Hart will speed up its digitalization process and expand internationally by increasing company’s physical presence.

Taylor&Hart was established in 2012 by Nikolay Piriankov, David Sutton and Shane Hunt. The company specializes in the niche of online ordering and self-designing of wedding and engagement rings. Customers can design customized, high-quality rings on an online platform, receive a 3D version of their order, communicate with the seller, and receive the product directly at their door with no physical visit of a store. Taylor&Hart uses premium quality products and diamonds of different sizes. Ring prices vary from £1,500 up to £50,000. The company sells in 20 countries, with Bulgaria being the fourth-strongest market. Currently, 65% of the clients come from the UK and 30% from the US. Taylor&Hart’s only showroom is located in Bulgaria but following completion of the deal, the company is planning to open a second one in London and other countries as well.

Commenting on the deal, Taylor&Hart’s CEO Nikolay Piriankov stated: “Focus is now on further growth in London, followed by replication of this model in other locations. In an otherwise fragmented industry, there is a moment in time and opportunity to create a premium “bespoke” brand that fills a growing gap in the market”.

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