Ultrahaptics, a UK-based company for virtual and augmented reality, raised £35 M in a Series C round to further develop and commercialize its revolutionary haptic technology in next generation user interfaces and experiences. Ultrahaptics creates patented “virtual touch” technology, which uses ultrasound vibrations to project shapes and textures directly onto the user’s hands. It also develops concept automobile solutions with Bosch and audio provider Harman, as well as industrial controls, medical interfaces, and augmented reality/virtual reality games and enterprise applications.
The new funding is led by Mayfair Equity Partners, the buyout and growth investor providing capital to dynamic businesses in the TMT and consumer sectors, with Hostplus, the major Australian superannuation fund, joining as well. Existing shareholders IP Group, Woodford Investment, Cornes, and Dolby Family Ventures have again participated.
“The potential for mid-air haptics systems within immersive infotainment systems and human-machine interfaces is very compelling and exciting. We look forward to supporting the Ultrahaptics team in their journey to become the global platform enabling mid-air haptics.” said Daniel Sasaki, Managing Partner of Mayfair Equity Partners.
Ultrahaptics CEO, Steve Cliffe, added: “We’re delighted to welcome major new investor Mayfair, while receiving further endorsement and support from our existing shareholders for company’s exciting next phase of development. Our funding has become ever more global, reflecting the potential of our technology in industry sectors and markets all over the world.”
